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Struggling to Explain What You Sell? This Beverage Brand Was Too — Until It Tried This 4-Step Fix

Rebranding can be a complicated process, but it doesn't have to be. Here's how one beverage company fixed its messaging problem in a few key steps.

Frances Dodds

You don't need a huge budget to get people's attention, or win over loyal customers. Sometimes you just need a little creativity.

Imagine what a tattoo shop looks like. All My Heart does not look like that. The Charlotte, North Carolina, studio is airy and suffused with...

What does it take to be invaluable to your employer? The answer is different for every boss and every business, of course, but according to the...