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Caroline Fitzgerald

Caroline Fitzgerald

Sports Business Journal

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Golden State Valkyries establish the blueprint for expansion in women’s sports

More than 18,000 fans filled Chase Center on May 16 to witness the debut of the Golden State Valkyries, the WNBA’s first new team since the Atlanta...

30.09.2025 3

Sports Business Journal

Caroline Fitzgerald

It’s time for player salaries to catch up with WNBA’s growth

As we settle into the 2025 WNBA season, there’s an elephant in the room — and no, it’s not the New York Liberty’s mascot, Ellie. It’s...

10.06.2025 4

Sports Business Journal

Caroline Fitzgerald

It’s bad business to not be in the business of women’s sports

In 2020, I read a tweet that changed the way I think about women’s sports. Kelsey Trainor, a women’s sports executive, tweeted, “It’s bad...

11.02.2025 1

Sports Business Journal

Caroline Fitzgerald