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Caroline FitzgeraldSports Business Journal |
For years, women’s softball has been one of America’s most successful participation sports and an incredibly popular NCAA television property. Yet...
Cities have long leaned into sports to drive economic growth, and now, they’re turning to women’s sports as a new opportunity. For decades,...
A look at four key trends — from infrastructure and labor to betting and health research — with the potential to influence the trajectory of the...
More than 18,000 fans filled Chase Center on May 16 to witness the debut of the Golden State Valkyries, the WNBA’s first new team since the Atlanta...
As we settle into the 2025 WNBA season, there’s an elephant in the room — and no, it’s not the New York Liberty’s mascot, Ellie. It’s...
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