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What Democrats are still getting wrong about voters

Sarah Longwell explains how Democrats could win 2026 — and still lose the bigger fight.

With the 2026 midterm elections fast approaching, polling increasingly suggests that the GOP is in for a bad time. As the Iran war drives up inflation and fuel prices, Republicans are on the back foot not just in swing states like Michigan, but in redder parts of the map: Iowa, Texas, and maybe even Kansas, among others. (Not to mention Georgia and North Carolina.)

It’s shaping up to be a Democratic wave, in other words, and a major repudiation of President Donald Trump. According to Sarah Longwell, the publisher of political news site the Bulwark, there’s a clear reason why this is the cycle that things seem to be falling apart for Trump, who has dodged scandals and bad poll numbers before. “The average person is often voting on instinctual things,” she explains, “and those instincts are a lot of your animalistic desires for things to be okay materially.” And for many voters right now, things are not okay materially.

Longwell would know: She regularly speaks with voters for her podcast, The Focus Group, and she’s the author of the new book How to Eat an Elephant: One Voter at a Time.

Longwell talked with Vox’s Astead Herndon for a special live recording of the America, Actually podcast at the Texas Tribune Festival earlier this month about why voters are both more and less complicated than punditry sometimes suggests, what the future holds for the Republican Party post-Trump, and the lesson Democrats need to learn to capitalize on their wins.

Below is an excerpt of Astead’s conversation with Longwell, edited for length and clarity. There’s much more in the full show, so listen to America, Actually wherever you get your podcasts or watch it on Vox’s YouTube channel.

One of the themes in the book is to talk to voters like real adults. What does that mean?

There was a long period of time in our history where the artifice of politics was part of the performance of politics.

You could give a good speech. You’d do a debate. Those are not the rules of politics in this communications environment anymore. Every single one of you, if you’re a Bulwark person, you interact with me. I am in your ear, and we’re having a conversation.

We have a parasocial relationship. I walked in here and met a bunch of people, and they were like, “I feel like I know you.” And people want to feel like that about their political leaders now. And so they want to know what makes you tick. Are you a real person? And so the artifice of a debate on CNN is starting to feel really stupid, no offense to CNN.

People demand more now. And a lot of it is just that artifice is falling away for voters. Donald Trump understood that as a person who had been in people’s living rooms as a performer. Democratic politicians still have not figured it out.

One of the things that comes through in both the book and I think the work that........

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