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The Game Says His Label Barely Promoted His Album, So Now He’s Suing

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02.10.2026

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The Game Says His Label Barely Promoted His Album, So Now He’s Suing

West Coast legend The Game is taking major label UMG to court for not promoting his 2022 album ‘Drillmatic’ enough.

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A rapper versus his label is a tale as old as time. That’s why A Tribe Called Quest told us about industry rule 4,080: “record company people are shady.” Usually, it’s because an artist is in a terrible deal and is underpaid for their art. Or worse, the verbiage of the deal is so predatory, it’s almost impossible to escape. But West Coast legend The Game has a much different problem on his hands. He feels like they aren’t promoting him and his work enough.

In a report from Billboard, the Compton MC and his independent label, 100 Entertainment, alleged that UMG’s Virgin Music Group violated their distribution agreement. They partnered together for his 2022 album Drillmatic — Heart vs Mind. The record debuted at No.........

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