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The Japanese Idol Who Lets Fans Smell Her Armpits After Shows

This viral fan-service stunt has sparked debate about consent, desperation, and the brutal economics of Japan’s underground idol scene.

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Japan’s idol industry has never been shy about fan service. But Hari Matsumoto, an underground idol from Wakayama Prefecture, just totally redefined the term.

After her performances, instead of the standard handshake or hug, Matsumoto has been letting fans smell her armpits. Photos and videos went viral almost immediately (obviously). In one widely circulated clip, a middle-aged male fan mimics a puppy, raises his fists excitedly, and leans in. Matsumoto pulls him in for a hug afterward. One fan posted, “I really like your scent.” Another announced he felt like he was born to meet........

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