A family sits down around a dinner table to share a pizza. A time for warm conversation and domestic bonding? Not quite.

The scene, depicted in Domino’s Pizza’s latest ad campaign, escalates quickly as a father places a pizza box on the table. His son, who appears to be late elementary-school age, picks a topping off the pizza and snarls, “Pineapple!”

The child then crawls across the table to attack his father. The man’s daughter pushes his face into the pizza, and the son hits him over the head with the pizza box. The commercial ends with the mother throwing her partner through a plate-glass window.

Nothing says family like beating up dear ole dad.

Is domestic violence against men more acceptable?

Domino’s executives understand that their new commercial, part of a new campaign, is controversial but defend it as dark humor.

“I’m a firm believer that great advertising is polarizing,” Kate........

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