You’re scrolling through your Facebook, Instagram, or TikTok feed when a strikingly handsome food influencer catches your eye. He’s in the kitchen mixing ingredients, explaining the nutritional benefits of each, and making a delicious-looking, healthy recipe you definitely want to try.

The only problem is, he’s not real. And neither is that recipe.

A loved one recently sent me a Facebook Reel from an account called Nico Reeves Health. The page has 17,000 Facebook followers. The person who sent it to me thought the recipe looked “Yum.” But to me, it felt “off.”

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The guy was too beautiful. The finished recipe looked too perfect. I checked out a few other videos on the Facebook account, and it quickly became clear that the entire account was AI-generated.

I found an Instagram account with the same name that has only eight followers and a few videos. On Instagram, the account profile is clearly labeled as AI-generated. On the Facebook page, it is not. The Facebook video I was sent has over 865,000 views—quite a revenue generator for the account. But it’s fake, fake, fake.

How to spot an AI-generated account

Many of these videos have an “AI content” label, but most people won’t assume that means the entire account is AI-generated.

In the early days of AI content, it was pretty easy to spot when........

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