President Trump has an opportunity to deliver a consumer-protection victory that begins with his supporters and reaches far beyond them.

The issue is Section 1033 of the Dodd-Frank Act, a once-obscure provision that has become a major front in the fight over who controls Americans’ financial data. In 2025, the Trump administration moved to reconsider and rewrite the Biden administration’s expansive Section 1033 rule, which critics warned would force broader sharing of consumers’ sensitive financial information with a little-known ecosystem of data middlemen.

Polling data shows strong support for the administration finishing the job.

The Consumer Financial Protection Bureau (CFPB) has a narrow window to prove that federal regulators can protect financial innovation without exposing consumers to unnecessary risk. President Trump’s supporters are clear about what they want instead: reform.

Among poll respondents who strongly approve of President Trump, 99.4 percent are concerned about the Biden-era rule allowing data middlemen to follow weaker privacy and security standards than banks. Those numbers are not subtle. Financial-data security is a priority for the president’s coalition—and they are also clear about what a replacement rule should........

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