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Opinion National Interest PoV 50-Word Edit

ThePrint On Camera Videos In Pictures

Society & Culture Around Town Book Excerpts Vigyapanti The Dating Story

More Judiciary Education YourTurn Work With Us Campus Voice

Pantone’s Colour of the Year is like dry white bread. Don’t let it rain on your parade

Pantone chose the depressing white ‘Cloud Dancer’ as its Colour of the Year. Fortunately, designers and It girls have louder plans for Spring-Summer 2026.

Pantone’s Colour of the Year 2026 is “Cloud Dancer”, AKA white. This is the first time that the American colour standards company has picked white since the annual ritual began in 1999—and people hate it. Instagram and Reddit comments are calling it “Klan robe white” or like a “whole boiled chicken breast with no salt”. I have to agree.

It is such a depressing colour. Or non-colour. If it were a meal, it would be untoasted, unbuttered bread without even any water; just painful, super-dry chewing-and-swallowing levels of depressing.

Luckily for us, the It girls and designers rejected the dull, minimalist white and we’ve been blessed with the most vibrant, loud and demanding colours this season. SS26 has given us an array of fun and bold colours to experiment with. What Pantone calls a “billowy white imbued with serenity” can go on a........

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