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How Gen Z became indebted to ‘doom spending’

19 0
03.03.2026

Man on the television says you’ll never pay off your student loan. Lady on social media says the UK has the worst unemployment crisis since 1932. Politician says you’re off to war. Sally from HR says the company is ‘restructuring’ and fires you over a Microsoft Teams meeting. Science guy on Instagram says there’s a new disease in India. Ex-girlfriend says you’ve let yourself go and your body looks like dropped yoghurt. 

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In short, you’ve got a lot going on.

So, what can you do about it? Well, according to some, the answer is simple: spend. Spend what you don’t have. Spend on what you don’t need. Spend until your overdraft is gasping for air, and then spend some more. 

This is what my generation – those of us born roughly between 1997 and 2012 – calls ‘doom spending’: the act of spaffing the cash to make ourselves feel better. Think retail therapy with a strategic Gen Z hashtag. A recent study by Credit Karma found that 37 per cent of Gen Z and 39 per cent of millennials admit to doom spending. A further 47 per cent of Gen Zers say they can’t rationalise saving money due to fears about the world and the........

© The Spectator