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Why are we still seduced by wealth?

7 0
yesterday

Show me the money. Show it to me in the dedicated pages of national newspapers, in documentaries and TV series and on social media, where influencers make their money by showing me the money. Let me revel in all the clichés we’re offered – the poorer man’s idea of wealth, defined by supercars and mega-yachts, houses pent and country, dinky handbags and preposterous watches, fat cigars, deep tans, Tic Tac teeth and honed abs, for even the body is performative of money these days. Tom Wolfe would be slack-jawed. 

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Forty years ago he coined the sadly forgotten term ‘plutography’, to capture the then prevailing trend for the publishing business to offer readers a monthly dose of full-colour insight into how the other half lived. The New York Times somewhat downplayed the meaning behind Wolfe’s coinage, no pun intended, describing it as capturing a demand for writing about the lifestyles of the much, much better off. Rather Wolfe’s ‘plutography’, of course, was more a deliberate play on ‘pornography’, with all that suggests of our baser natures, our compulsions. 

He described it as the ‘graphic depiction of the acts of the rich’, the true motivation to titillate hidden by an ostensible........

© The Spectator