The launch of the Fitbit Air on May 7, 2026, marks a significant strategic shift for Google, as it moves to challenge premium, screenless recovery trackers like Whoop.

The primary motive behind this revelation is to prioritize minimalist design and affordability, through which Google aims to capture a growing segment of the market that favors passive health monitoring over smartwatch notifications. 

This launch marks a significant shift in the wearable industry as more consumers move away from conventional smartwatches with screens and........

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