Inside Rapido’s plan to upend Zomato and Swiggy’s hard-won food-delivery math
On 7 August, a high-powered delegation from Swiggy landed in Bengaluru for an urgent discussion.
The 15 people in it ran from Swiggy’s CEO of food marketplace, Rohit Kapoor, to product heads, to city leads. They had all come for a sit-down with the National Restaurant Association of India (NRAI), which represents over 500,000 restaurants across the country.
The NRAI’s list of gripes against Swiggy was familiar. It included commissions running as high as 35–40% after accounting for ads and discounts, non-consensual discounting, and account managers who........
