The middle of the month is an anxious time at Eureka Forbes. 

It’s when leaders of the home-appliances company meet, either virtually or at their Mumbai headquarters, with executives of its parent—American private-equity firm Advent International—to review performance.

Afterwards, the leaders hand down action points to managers. “The problem is that action items keep changing every month, sometimes every week,” a manager said. 

The water-purifier division, say, will be asked to focus on IoT products in one quarter. “But in the middle of........

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