Special Investigations

Press Freedom Defense Fund

Facing Outraged Residents, Flock Got Help From Group That Uses AI to Rally Public Support

Beset by critics in Knoxville, Flock partnered with a nonprofit accused of “astroturfing” for a campaign to generate support for its surveillance cameras.

The debate over Flock cameras in Knoxville, Tennessee, had reached a fever pitch this July when a stay-at-home mom received a text message from a nonprofit group she had never heard of.

The group, Neighbors for Strong Communities, asked Ashley Smith to speak out in support of Flock’s controversial license-plate readers. The nonprofit even offered to use artificial intelligence to help her draft an email to public officials.

There was only one catch: Smith, a mother of four, said she noticed that she would only be supplied with text if she indicated she supported the Flock cameras.

Instead of offering support, Smith dashed off her own email — an outraged missive to her elected officials and a local blog outlining what she saw as an insidious PR campaign.

“If the interests beyond this surveillance technology will work this hard to deceive you to win a vote, what will they do with the database of our every movement?” she said. “A company that manipulates and manufactures fake neighbors is not a company that will honor our data policies, audit logs, or the privacy of the people of Knox County.”

“A company that manipulates and manufactures fake neighbors is not a company that will honor our data policies.”

“A company that manipulates and manufactures fake neighbors is not a company that will honor our data policies.”

The text message to Smith revealed little about the Flock campaign’s origins.

As it turns out, the campaign was the product of a “partnership” between Flock and a newly created nonprofit that has used similar tactics in support of the controversial proposed merger between Paramount Skydance and Warner Bros. Discovery. Opponents of the merger derided the nonprofit’s work there as corporate “astroturf” — the practice of drumming up fake grassroots support.

The combination of texts and AI-generated messages fell short of swaying public officials in Knoxville. Last month, the county commission became the latest municipal body to vote to cancel the Flock contract.

In both the Paramount and Flock cases, however, Neighbors for Strong Communities’s work has raised questions about what counts as truly grassroots organizing.

“One of the concerns of the people with the Flock cameras is: Can we trust you?” Smith told The Intercept. “And this sort of manipulation of people’s desires already shows that they are secretive, and they are not willing to share the honest information.”

Flock and Neighbors for Strong Communities did not respond to requests for comment. On its website, the nonprofit said it had a lead role in the pro-Flock campaign. “Flock Safety brought experience with public safety technology. Neighbors independently designed and managed the resident-engagement campaign, helping Knox County residents share their experiences directly with local decision-makers,” the organization said.

“I mean, there are no neighbors and there are no communities.”

“I mean, there are no neighbors and there are no communities.”

There are, however, no signs of a genuine upswell in grassroots support for Flock, said Craig Aaron, the co-CEO of Free Press, a nonprofit advocacy organization that is critical of both the Paramount merger and Flock.

“This is very much an astroturf project. I mean, there are no neighbors and there are no communities,” he said. “What makes it astroturf is the fake grassroots nature of it.”

“You’re talking about literally one of the most unpopular technologies,” Aaron added, “that has people taking chainsaws to light poles because they don’t like being spied on.”

Neighbors for Strong Communities’s text messages can look like they come from nearby.

The text Smith received about Flock cameras came from a Knoxville area code. In California, residents received text messages about the Paramount merger from a Los Angeles area code.

This Mysterious “Astroturf” Group Popped Up to Defend the Paramount........

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