Stephen Curry’s deal with a Chinese company puts profit over conscience

June’s NBA Finals should remind us of excellence, discipline and the way sports can lift the human spirit. Instead, Stephen Curry’s partnership with apparel company Li-Ning points in the other direction. It binds one of America’s most admired athletes to a Chinese company already under serious scrutiny for forced labor. Nobody can pretend the moral cost of doing business with Communist China is a mystery anymore.

What makes this so disappointing is that Curry is not simply a gifted player: He is a global figure whose public standing rests on more than championships. It rests on judgment, character and the sense that he takes serious things seriously. When a man like that signs a reported 10-year, $400 million deal with Li-Ning, he is not just changing brands. He is lending his good name to a company shadowed by one of the great human rights scandals of our time.

Sports at their best can do something rare. They can take fame, which is often fleeting and shallow, and turn it toward service. They can show that athletic greatness and moral witness do not have to live in separate worlds. That is why decisions like this matter. The larger the platform, the larger the responsibility.

Curry’s decision is so troubling because it places the honor attached to athletic excellence beside a system of coercion. The U.S. Department of Labor states that since 2016 the Chinese Communist Party has subjected........

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