Roblox reaches kids safety agreement with Nevada

The gaming platform Roblox has agreed to implement a series of kids safety measures and pay the state of Nevada $12 million in a new settlement, Nevada Attorney General Aaron Ford announced Wednesday.

Ford, a Democrat, said Roblox was responsive to Nevada’s 2024 investigation into the gaming platform, allowing the state to reach an agreement before initiating official litigation over alleged failure to protect children. The platform, which is used by nearly half of minors under 16 in the U.S., is facing similar litigation in other states.

Ford said during a press conference Wednesday he hopes the agreement will “serve as a bellwether for how online interactive platforms allow our state’s to use their products.”

“This resolution creates a blueprint for how industry and regulators can work together to protect the next generation of digital citizens,” Matt Kaufman, chief safety officer at Roblox, said in a statement. “We have no finish line when it comes to safety, and we are grateful for the Attorney General’s advocacy in pioneering this path forward.”

Roblox agreed to pay more than $12 million total as part of the settlement, including $10 million over three years for initiatives like the Boys and Girls Club and other non-digital clubs, $1 million over the next two years on an awareness campaign and $1.5 million for a law enforcement liaison position to address safety concerns.

As part of the agreement, all Roblox users will be required to undergo age verification, through age estimation technology and government-issued IDs. The gaming platform will use behavioral monitoring to identify users who were aged incorrectly and monitor activity to prevent users from lying about their age, Ford added.

Roblox is also introducing expanded parental controls for users under 16, including tools to restrict who their children can chat with. Adult users and users under 16 will also not be permitted to chat with one another unless they are a “trusted friend,” which can be added through a QR code or their phone’s contacts.

Additionally, a warning alert about chatting with strangers will be sent to users under 18 when they privately message someone for the first time, and no communications involving minors will be encrypted to make it easier for law enforcement to investigate child exploitation networks.

“These protections allow children to talk to their friends on a platform while being protected from child predators who may be accessing that platform to groom or to otherwise hard child users,” Ford said.

A spokesperson for Roblox said the company disputes the claims in the complaint but called the agreement a “a step forward” in the company’s “work to create a healthy, safe, age-appropriate environment.”

It comes just two days after Roblox announced the rollout of new age-based accounts. The accounts are “Roblox Kids” for users aged 5 to 8 and “Roblox Select” for users 9 to 15 years old.

Social media platforms and other online products are facing a slew of litigation from states across the country over their alleged impact on kids safety and mental health. Ford, for his part, has active suits against Meta — the parent company of Instagram and Facebook — as well as TikTok, Snapchat, YouTube and Kik.

Julia Shapero contributed reporting.

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