Why pink seems to be the ‘in’ color of 2026, years after ‘Barbie’

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Appeals court blocks Trump’s White House ballroom construction

Appeals court blocks Trump’s White House ballroom construction

(NEXSTAR) – Every year, there’s a new trend that takes over the cultural zeitgeist. The “trad wife” trend, your kids saying 6-7, making sourdough and the sensation of “Barbenheimer,” are among the most recent.

As fads do, they eventually fade. Some, like jorts and landline phones, have returned. 

There’s another trend that we cannot seem to get away from: the color pink. 

A few summers ago, amidst Taylor Swift’s Eras Tour and the release of the “Barbie” movie, seeing pink everywhere made sense. The color was prominent in both highly attended entertainment events.

But pink wasn’t forecasted to be the color of 2026; Pantone bestowed that title upon “cloud dancer.”

Nonetheless, pink has shown through.

There were bright pink cleats galore at the World Cup, and WNBA star Angel Reese is releasing a new pink basketball shoe. Starbucks and Dunkin have released pink drinks. Farmers Insurance recently launched a soft-pink rebrand. A$AP Rocky made waves with a pink Chanel diaper bag in spring.

Experts aren’t entirely surprised, either. As Lizzo sings, it “goes with everything.”

“It really is a great color from the science point,” said Rachel Plybon Beach, a teaching assistant professor and program coordinator for interior architecture at the School of Art and Design at West Virginia University’s College of Creative Arts and Media. “The hues are really broad, so you can go from warm to cool, and they can play with it.”

You could use pink as a dominant color, more subtly in the background, or as a pop through an accessory. It works well with lighting in your home and, in fashion, it can........

© The Hill