He is one letter away from being a household name. Now Josh Wardle, the inventor of Wordle, has launched a new online game, and in doing so, provided an interesting insight into ambition.

For some, creating a global smash hit puzzle so zeitgeisty and popular it becomes part of millions of strangers’ daily routines and is bought by the New York Times for seven figures would have been sufficient for a lifetime. Rather than face inevitable comparison and potential disappointment by attempting That Difficult Second Album, they would have just kicked back on their yacht and called it a day.

Instead, Wardle is back to try his luck again. The jury is out on whether this is admirable or greedy, brave or foolish. It does seem to suggest that there are two types of people in this realm: the haves and the have-yachts, if you will. The latter are thoroughly satisfied with their success, financial reward and validation. The former, no matter how much they have, are always hungry for more. Yeah, my mansion is great, but what if I had two mansions? What if I was twice as........

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