To assume makes an ass out of you and me, but as sweeping generalisations go, this seems fairly uncontroversial: nobody likes hearing themselves being criticised. Obviously there are exceptions to the rule – no kink shaming here – but most people aren’t fans.

Which is why a recent admission from Matthew McConaughey is unusual. The Hollywood actor revealed that he once spent two days in the desert reading 20 years’ worth of negative reviews about himself.

I love everything about this. Each detail is perfect: the setting, the duration of the pursuit and the period spanned by the........

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