What The Hell Took Nike So Long To Roll Out Caitlin Clark’s Sneakers?

(Photo by Andy Lyons/Getty Images)

Let’s just be honest: modern-day Nike sucks.

When Wednesday arrived, Nike dropped the first pictures of the signature sneaker from Indiana Fever phenom Caitlin Clark. The name of the show is the Caitlin 1, and it has a color scheme that is sharp blue with “new performance technology designed to reduce drag and enhance movement efficiency.”

Clark’s sneakers, as well as her 18-piece apparel line, will be available to buy Oct. 1. Thursday could see Clark wear the shoes for the first time during a Fever contest.

It’s the official beginning of a high-profile product and marketing push being centered on the third-year superstar, and it’s meant to increase sales and revitalize Nike, while in the process, shooting up the stardom for Clark even higher.

With all that being said though, ESPN Senior Writer Dan Wetzel had a great question in a recent piece about this whole thing: “What the heck took so long?” (RELATED: Conor McGregor Inks Deal With Tucker Carlson-Founded........

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