When the 2026 FIFA World Cup kicks off, Canada — alongside Mexico and the United States — will co-host the biggest tournament in the competition’s history. Toronto and Vancouver are expected to attract millions of visitors and generate $3.8 billion in economic activity, including $2 billion in gross domestic product and $1.3 billion in labour income.

But the World Cup could be more than a sporting spectacle.

It presents a once-in-a-generation opportunity for Canada to sharpen its global talent strategy. Particularly when it comes to attracting international remote workers — so-called digital nomads.

Since the COVID-19 pandemic, more than 50 countries have launched new visa programs to attract these mobile professionals. These initiatives reflect a broader shift: countries are competing not just for tourist dollars, but for the skills, networks and investments remote workers bring.

China, for example, launched its K visa, targeting science, technology, engineering and mathematics graduates — even without pre-employment offers — in October 2025.

For skilled workers discouraged by U.S. policies, Canada has an opening to present itself as the more welcoming alternative. And the World Cup will place Canada under a global spotlight.

Canada’s digital nomad pathway

With the right policies, Canada could persuade some World Cup fans to extend their stays, invest locally or even settle........

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