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United States riding new wave of sports diplomacy

11 0
20.10.2026

Sports diplomacy is still a new concept to many. Many people have circled around the idea but many professionals in the field have not heard of the term or words put together. It can be simply defined as using the power and tool of sports to build relationships while improving communications or coming to agreement on a common goal.

Sports diplomacy has not historically received the media attention that it truly deserves, and most sports business degree programs do not do enough to bring up this important topic. With major global sporting events finally returning to the United States, sports diplomacy has to become a focal point in the coming years. Overseas events are well recognized and covered by ESPN or many........

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