Share this Story : The Sarnia Observer Copy Link Email X Reddit Pinterest LinkedIn Tumblr

Technology has turned customers into unpaid employees

The modern consumer experience is increasingly defined by a curious paradox: the more technology we adopt, the more work we seem to do for the companies we patronize.

The modern consumer experience is increasingly defined by a curious paradox: the more technology we adopt, the more work we seem to do for the companies we patronize.

What was once marketed as a suite of conveniences has steadily morphed into a systematic offloading of labour and overhead from the business to the customer.

Technology has turned customers into unpaid employees Back to video

This shift is not merely an evolution of efficiency but a fundamental restructuring of the traditional commercial contract, one that often leaves the individual holding the bill for services they used to receive for free. 

Consider the ubiquitous self-checkout kiosk. Originally introduced as a way to bypass long queues, these machines are now frequently the only option available.

The human........

© Sarnia Observer