menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Trump’s golden rebranding offensive can’t mask his insecurity

6 1
29.12.2025

Workers inspect the new signage they installed on Dec. 19 for The Donald J. Trump and The John F. Kennedy Memorial Center for the Performing Arts.

At the risk of stating the obvious, President Donald J. Trump has always been a tad garish. 

But when Trump took office for a second term in January, he seemed more determined than ever to leave his unforgettable mark on Washington, D.C. What many Americans didn’t imagine then was that his infantile narcissism would include the physical desecration of monuments and buildings and a slapdash rebranding of so much that the country holds dear.  

In May, Trump named himself chairman of the John F. Kennedy Center for the Performing Arts, and last week, in an attempted act of revisionism reminiscent of ‘Trump Steaks,” his handpicked board of trustees renamed the building to ‘The Donald J. Trump and The John F. Kennedy Center for the Performing Arts.’

Advertisement

Article continues below this ad

Given that the Kennedy Center is literally a presidential memorial not dedicated to Donald J. Trump, the legal authority of this move is questionable, and it begs the question: What’s next, the Trump/Washington monument?

Congress voted to establish the Kennedy Center in 1964, only a few months after........

© San Francisco Chronicle