In a world that's constantly changing, the ability to negotiate effectively remains your most valuable asset. It's not just for boardrooms and commerce; it's for deciding where to go for dinner, resolving conflicts with a co-worker, or setting your career trajectory.

Yet, many people stumble through negotiations, relying on pure intuition and often overestimating their ability (hello, Dunning-Kruger!). To truly claim fair value and master this art, we must move past gut feelings and embrace rigorous, battle-tested frameworks. The quality of your negotiated outcomes directly correlates to the quality of your life. Don't you want the best life possible?

The foundation of strategic negotiation comes from the Harvard Program on Negotiation and is famously known as the BATNA—the Best Alternative to a Negotiated Agreement.

We love the concept, but we hate the acronym. Why?

That's why, in our classrooms and corporate sessions, we rename it: CARD (Credible Alternative Readily Doable).

Your CARD is the answer to........

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