The Science of Mating

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The "July Theory" claims that people this month tend to go through rather dramatic relationship shifts.

This might be finally exiting a situationship, solidifying a romantic tie, or even reuniting with an ex.

The sunlight exposure and higher temperatures could lead to more optimism, openness, and connection.

The belief in a theory, despite the lack of hard scientific evidence, could in itself bring positive change.

How has July been going for you so far? Has it been a big turning point in your romantic life yet? If not, why not, gosh darn it?

After all, the "July Theory" that's been popularized on social media claims that the seventh month of the year tends to be when people go through rather dramatic relationship shifts—like finally exiting a situationship, dropping a Summer fling, solidifying some kind of romantic tie, or, gasp, re-uniting with an ex. And if a theory is propagated on social media, then it must be true and scientifically backed, right? Well, not exactly.

The July theory is no more than a theory that hasn't been supported by real scientific studies. Social media influencers have been........

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