For gaming fans, a console release can be a stressful time. There are the fights against bots and DDoS levels of internet traffic to secure a pre-order at random and ungodly times, and/or the need to mentally prepare to camp outside a retailer. The experience has become rotten in large part due to scalpers, who purchase items with the intent to resell at a huge markup.

While seasoned veterans are used to these dynamics, the experience doesn’t have to be like this. Case in point: Nintendo has developed an anti-scalping strategy for the

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