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The Creators at OpenAI’s Wildflower Farms Retreat—and the Backlash That Followed

Creators including Grace McCarrick and Nat Lucy faced criticism after sharing posts from OpenAI’s luxury Hudson Valley retreat.

For years, beauty and lifestyle brands have courted influencers with lavish dinners, destination getaways and exclusive experiences designed to generate buzz online. Now, tech companies are adopting the same playbook and drawing some of the same criticism. The latest example is OpenAI. The Sam Altman-helmed company, which already faces scrutiny over its government contracts, data center buildout and cybersecurity incidents, hosted its first known influencer trip last weekend.

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Dubbed “OpenAI Summer Camp,” the retreat took place at Wildflower Farms, a luxury Hudson Valley resort where weekend rooms can cost more than........

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