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Why University’s End Marks the Start of So Many Watch Collectors’ Journeys

Graduation is a moment many watch brands build entire collections around, but the tradition runs deeper than marketing.

Most graduation gifts get used up, replaced or forgotten, but a watch is different. For generations, receiving a serious timepiece has marked the move out of school and into whatever follows, whether it’s a first job, a new city or simply adult life. Part of the appeal is straightforward: graduation is a natural occasion for a substantial gift and, for watchmakers at the accessible end of luxury, it’s a chance to become someone’s introduction to a “real,” mechanical watch.

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Many watchmakers recognize that moment and treat graduation as a distinct buying occasion, with some building entire collections around it. Few have embraced the idea as deliberately as Nomos Glashütte. Founded in 1990 in the German watchmaking town of Glashütte, Nomos is known for its clean, Bauhaus-influenced design and in-house mechanical movements. Its youthful Club Campus collection is aimed squarely at graduates marking a new chapter in their lives, positioned as an accessible........

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