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From Denzel Washington to Zendaya: 4 Types of Hollywood Star Power Today

From established icons to rising stars, there are four types of Hollywood actors that claim lasting star power today.

Raw box office totals are too blunt a measure of an actor’s star power. Over the past 15 years, franchises and IP have increasingly done the heavy lifting, often overshadowing individual performers. An actor may also be the second or third lead, making it hard to credit them with every dollar a film earns. Many moviegoers turn out for The Avengers, not necessarily for any one cast member. As a result, it’s difficult to pinpoint what, exactly, is driving audiences.

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To get a better sense of value in this maddeningly subjective field, Greenlight Analytics’ Talent DNA tracker asks audiences a simple question: Would you see a movie in theaters if this person is in it? Across tracking waves covering hundreds of actors and hundreds of thousands of responses, four distinct types of star power begin to crystallize. 

The genre contractors

This category includes actors who are broadly popular but particularly strong draws within specific types of films. Among the top-ranked names in Theatrical Intent are long-time........

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