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Brandon Katz

Brandon Katz

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By the Numbers: Exactly How Popular Is Netflix’s Squid Game 2?

By the Numbers: Exactly How Popular Is Netflix’s Squid Game 2?

Despite lackluster reviews, Squid Game 2's popularity is undeniable.

23.01.2025 4

Observer

Brandon Katz

Netflix Pivots to Theatre With Greta Gerwig’s New Movie: Opportunities and Challenges

Netflix Pivots to Theatre With Greta Gerwig’s New Movie: Opportunities and Challenges

Greta Gerwig’s "Narnia" reboot will play exclusively on 1,000 IMAX screens across 90 countries before debuting on Netflix next year.

22.01.2025 6

Observer

Brandon Katz

Streaming Is Making Live Sports More Expensive and Becoming a Fan Harder

Streaming platforms’ competition for splashy sports rights has transformed not only viewing habits but the sports ecosystem itself.

17.01.2025 2

Observer

Brandon Katz

Why Hollywood No Longer Produces Superstars

Stars like Leonardo DiCaprio avoided franchise fare, which allowed them to maintain their drawing power for non-IP films.. Getty Images Star power,...

20.12.2024 2

Observer

Brandon Katz

Streaming’s ‘Squid Game’ Dilemma: Can Non-English Content Drive Both Subscribers and Revenue?

The entertainment industry currently finds itself in a logical loop knot that’s proving difficult to untangle. Rising production costs have led to...

06.12.2024 2

Observer

Brandon Katz

Why Hollywood Hasn’t Created a Blockbuster Like ‘The Lord of the Rings’ in 23 Years

If humanity is lucky (which doesn’t seem to be the case lately), then once a generation it is gifted a miraculous creative creation like J.R.R....

25.11.2024 2

Observer

Brandon Katz

From Shonda Rhimes to Taylor Sheridan: 7 Hitmakers Shaping Hollywood’s Future

Much like in baseball, Hollywood is a hit-driven business in which home runs generate multiples more value than singles and doubles (and subsidize...

08.11.2024 3

Observer

Brandon Katz

Why Are TV Veterans Running Hollywood All of a Sudden?

The winds of change are blowing through the hierarchy of Hollywood executives. For the first time, television veterans have been elevated to the...

16.10.2024 2

Observer

Brandon Katz

Streamers Have Figured Out How to Get Sign-ups—the Real Question Is How to Keep Them

In its recent 2024 first-half State of Viewership report , Samba TV shared data highlighting which TV shows are most likely to be watched by...

02.10.2024 4

Observer

Brandon Katz

The UFC Is Looking for a Giant Media Rights Deal: 3 Top Contenders

In 2021, the NFL signed an 11-year broadcast deal with several major networks and streaming platforms valued at an astounding $111 billion. Over...

18.09.2024 4

Observer

Brandon Katz

Apple TV+’s $20B Content Splurge Is Not Just About Trying to Win the Streaming Wars

The streaming industry has entered its adolescence, and while Netflix (NFLX) and Amazon Prime Video have established themselves as global...

28.08.2024 2

Observer

Brandon Katz

The Changing Logic of Making Hollywood’s Next Blockbuster Franchise

Like it or not, Hollywood relies on franchises as its lifeblood and studio executives would sell their souls (and likely have) for a hit film...

15.08.2024 3

Observer

Brandon Katz

5 Suggestions for David Ellison to Make Paramount a ‘Media and Technology Enterprise’

America’s never-ending game of billionaire media hot potato continues as David Ellison’s long and arduous courtship of Shari Redstone finally...

19.07.2024 3

Observer

Brandon Katz

Is YouTube Really the New TV? The NFL Sunday Ticket Legal Battle May Help Decide

Time is a funky thing. A lot of it can pass without too much change or disruption in a given area, as we saw with the linear pay-TV model’s decades...

15.07.2024 2

Observer

Brandon Katz