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Nike’s Turnaround CEO Elliott Hill Says He Needs At Least 2 Years to Find His Footing

Hill says Nike’s transformation, like Camp Nou’s, is laying the foundation for a new generation.

Earlier this year, Nike CEO Elliott Hill visited Camp Nou, Barcelona’s famed soccer stadium, during a comprehensive renovation. He took a look around at the scaffolding, cranes and unfinished sections, and came to a realization. “This is Nike right now. We are taking deliberate actions that we believe will restore the health and quality of our business, even when these actions create pressure in the near term,” said Hill during Nike’s third-quarter earnings call yesterday (March 31).

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