Jellycat has launched on the ground floor of Jarrolds in London Street. 

It includes the brand's newest summer range, which consists of seaside-themed teddies, including Fancy Carp and Maffles Manatee. 

A new Jellycat boutique has opened in Jarrolds (Image: Sonya Duncan)

Sophie Payen was the first customer (Image: Sonya Duncan)

The first customer, just after 9am on Monday, was Sophie Payen, who said: "I love Jellycats so much and the bunny has always been a favourite." 

She was one of the first 100 customers who got a free tote........

© Norwich Evening News