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Norfolk luxury fashion brand beloved by Princess of Wales and Rita Ora closes

13 0
11.08.2026

Troy London, a British luxury clothing label founded in 2013 by sisters Rosie van Cutsem and Lucia Ruck Keene, closed this summer.

Its name was inspired by their childhood home in Oxfordshire, the Grade II-listed Regency manor house, Troy.

Despite its London-branded name, the company was based at Hilborough House on the Van Cutsem family’s Hilborough estate near Swaffham, where Rosie lives with her husband and their three sons.

Troy London was based at Hilborough House, near Swaffham, where co-founder Rosie van Cutsem lives with her husband William and their three sons (Image: Archant)

The sisters have a close royal connection, with Rosie’s husband William being a close friend of the Prince of Wales and........

© Norwich Evening News