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Forget newspaper ads, DKS takes govt messaging into Kannada serials

32 0
15.09.2026

A father who works as an autorickshaw driver walks into his home carrying a box of sweets. His daughter asks what the occasion is. The answer is not a birthday, a festival or a family celebration. It is that the Karnataka government has completed 100 days in office.

What follows in the popular Kannada television serial Shri Gandhadha Gudi is a roughly three-minute conversation about the DK Shivakumar government’s achievements — from jobs and an AI university to healthcare, farmers, and investments outside Bengaluru.

“What is the occasion?” Vaibhavi, the female lead, asks.

“Our government has completed 100 days. They have organised a programme to celebrate it. That is where I got these sweets. This government is doing well for the people,” her father replies.

The conversation then turns into a catalogue of government initiatives. Vaibhavi speaks about the CM Udyog Mission and employment opportunities for young people, efforts to take farmers’ produce to international markets, Karnataka’s proposed AI University, strengthening rural healthcare and the Anti-Narcotic Mission.

“Where is the country’s first AI University? In our Karnataka. New........

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