Is Ranbir Kapoor’s Ramayana behind negative marketing against Ramayan Katha? Producer hints so

Anjali Arora-starrer Mahakavya Shri Ramayan Katha failed at the box office. Its producer has now alleged ‘negative marketing’ and addressed the Ramayana link.

New Delhi: Months before Nitesh Tiwari’s ambitious Ramayana arrives in cinemas, another film inspired by the mythological epic has struggled to find an audience. Mahakavya Shri Ramayan Katha, starring Dev Sharma, Anjali Arora and Rajneish Duggal, was released in theatres on September 25 but failed to make much of an impact at the box office.

The film had been facing criticism even before its theatrical debut, particularly over the casting of Anjali Arora as Sita and its visual effects. The conversation did not improve after its release, with several moments from the film becoming the subject of online criticism.

Now, producer Prakash Mahobiya has alleged that the film became a target of “negative marketing” that discouraged audiences from watching it. He also claimed that the makers are planning to bring the film back to theatres with a re-release.

‘Negative marketing’ against........

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