Opinion | The Generation That Made Sustainability Go Mainstream

If earlier generations built physical foundations and millennials reshaped behavioural norms around sustainability, what will relevance look like for Gen Alpha & Beta in AI age?

This piece began, as many unexpectedly important conversations do, with a late-night discussion about what the next generation will have to build in order to stay relevant, especially in families that are still actively involved in running and growing multi-generational businesses.

As Gen Alpha begins to come of age, and Gen Beta grows up in a world already shaped by climate anxiety and environmental awareness, the expectation that they will have to build something equally consequential feels inevitable.

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Holi played with funeral pyre ashes at Varanasi's Manikarnika Ghat

The question on the table was simple: which generation has contributed the most to society in terms of........

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