Aug 21, 2026 16:53 pm IST

Koreel Lahiri Decodes The One Identity Of Ndtv: It's About The Provenance

We at NDTV consciously recognise the fact that the same consumer inhabits several screens during the course of a day.

Koreel Lahiri Koreel Lahiri Chief of Strategy and Innovation

Koreel Lahiri Chief of Strategy and Innovation

The evolution of NDTV 24x7 to NDTV is more than a change in nomenclature: it represents a fundamental shift in how media organisations must perceive themselves. When the channel was launched, the suffix meant something because round-the-clock television news was a novelty. However, a few decades on, device and form factor are no longer limitations. Audiences are not defining their experiences by the device but by the authenticity of what they are consuming. And that authenticity is what defines us.

For much of the past decade, conversations about the future of media have been framed as a series of substitutions. Digital would replace television, streaming would replace linear broadcasting, mobile would replace the large screen and social media would replace the homepage. India is turning out to be considerably more complicated than that. Add to that mix the fact that Print is yet to die despite many such prognostications in the past, and individual creators are gaining........

© NDTV