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Geoff Russ: There is nothing morally superior about a silver medal at the Olympics

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27.02.2026

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Geoff Russ: There is nothing morally superior about a silver medal at the Olympics

Can we banish this cult of mediocrity?

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Too many Canadians are comfortable with second place, even to the point of celebrating it.

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In the final showdown of the men’s ice hockey tournament at the Milano-Cortina Olympics, the United States beat Canada in overtime to take the gold medal.

Geoff Russ: There is nothing morally superior about a silver medal at the Olympics Back to video

It was an honourable loss. A deeply talented Team Canada ran into the brick wall that was American goaltender Connor Hellebuyck, who stopped 41 shots, allowing Jack Hughes to score the overtime winner.

A normal, mature country would recognize the game as a painful defeat, a source of short-term anger, possibly long-term bitterness, and a cause for self-reflection. Some Canadians did that, but others tried to pretend that a silver medal was some sort of moral victory for the country.

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“I’d rather be a Canadian with a silver than an American with a gold,” a quote that Bruce Croxon, a former CBC presenter, approvingly posted on X, as he tried to turn second place into a sort of deranged sacrament.

Let us be serious. Taking pride in being the runner-up is reserved for underdogs. As a wintry nation that led the gold medal count at the 2010 Winter Olympics, we are not meeting the expectations we set for ourselves 16 years ago.

That should have been a permanent new benchmark, not a one-time miracle. We should expect to win as a country, not least at the Winter Olympics.

Who truly believes a single player on the men’s hockey team would prefer a silver medal to gold?

Macklin Celebrini, a breakout star of the tournament, was clear in how he felt, stating that falling short of gold “will always stick with him.”

Our public culture has a terrible habit of thinking that second place can be a personality trait. Sentimentalizing resignation to defeat is certainly not an instinct for our athletes, but it is for many of those who fancy themselves as the stewards of our official narratives.

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This losing energy infects our politics, our economy, and the most intimate decisions of middle-class life.

One Canadian who does not exemplify this is Wayne Gretzky, the greatest hockey player who ever lived, and a winner in every sense of the word. Now he is booed because he will not condemn U.S. President Donald Trump with the same vitriol as bitter men like Globe and Mail columnist Doug Saunders.

Upon learning that some rabid Canadians had booed Gretzky at a sporting event, Saunders sneered that it was “a small win” on X.

It hurts petty people to be reminded that Gretzky exemplifies true excellence of the sort that scares those who pathologise mediocrity. Despite the ongoing political crossfire between Canada and the U.S., Gretzky has made it clear that, “I’m a hockey player, I’m a Canadian, I’m a true Canadian. I want Canada to win a gold medal, and I’ve never wavered from that.”

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That should silence the tantrums, but Gretzky will provoke their rage for the rest of his life, because our cult of second place cannot tolerate the presence of a man whose entire public identity was built around winning. If you are psychologically invested in settling, excellence is anathema.

This same instinct is applied to our economy, especially in Western Canada. For too long, the risk-taking, entrepreneurial West has been treated like a fiscal sponge and cast as morally suspect. Alberta is the country’s top financial lifeline, with a productive culture of enterprise, yet it is constantly villainized as being too “American” when they try to reform healthcare to allow private-sector participation, for example.

If people want to stick it to the U.S., this is not the way. Competitors are not defeated by kneecapping the productive and demonising winners. We can silence critics by building and celebrating our own without punishing them out of a sense of paranoia masquerading as patriotism.

Being satisfied with less is a mental disease. For example, in a country rife with unaffordable housing, Canadians are now urged to rationalize becoming lifelong renters. One writer even urged Canadians to celebrate eternal renting and to disregard the “cult” of home ownership.

“It’s different for every person, and each individual’s needs change over time, but I’m still a firm believer that renting is a great option,” says Alex Avery, author of The Wealthy Renter.

As rational as renting can be sometimes, our country is a middle-class one where home ownership is the centrepiece of a secure household. A generation is being denied that, and they understand the consequences.

Our political class has not helped, such as when former B.C. Liberal leader Andrew Wilkinson referred to renting as a “fun” rite of passage that was “wacky.” It is not “fun” to pay more than $2,000 for a one-bedroom apartment in Vancouver every month.

Can Canadians aspire to get a real win?

Can we not treat attempts to break from our squalid status quo on matters such as our rotten health-care system as “American-style”? Let it be clear, Canadians have every right to distrust and dislike the U.S. at the moment. Scolding them for feeling a spike of anti-Americanism is fundamentally irrational, not the other way around.

The problem is that Canadian anti-American energy often manifests in the worst ways, such as spitefully attacking national heroes, scapegoating fellow citizens, and morally posturing about coming in second.

We should strive to outdo other countries, in sports and living standards. I certainly do, and am fatigued by my fellow Canadians seeking superiority by symbolism instead of performance.

Let there be no more coping mechanisms. Let us grow a taste for winning, as citizens, athletes, and as a country.

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