Australians are either sticking with free-to-air TV or switching to subscription services in droves, depending on which organisation’s figures are being used.

Over the weekend, two reports exploring the state of Australia’s TV viewing habits were released, each telling completely different stories.

Oztam’s new Streamscape report is a quarterly state of the union that promises “the first unified picture of how Australians watch video content across all major platforms”.

However, it only gathers data from television sets — connected and traditional — neglecting the large swathes of the population that view content on computers, tablets, and mobile devices. In addition, Oztam’s reporting only collects data through streaming TV meters and in-home measurement boxes from panel homes, as well as from BVOD data.

This collection method naturally skews towards linear and BVOD viewing habits, and this is borne out in the results, which claim that over........

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