Just over 50 per cent of Canadian adults report that their health is very good or excellent and only 43 per cent of children and youth are getting the recommended amount of weekly physical activity, with racialized and low-income Canadians, as well as those with disabilities, particularly at risk.

With chronic diseases straining our economy by an estimated $190 billion every year, including $68 billion in direct health-care costs, according to the Public Health Agency of Canada, there is a growing demand for qualified fitness professionals to design and implement programs that promote physical activity and encourage a healthy lifestyle.

With Canada’s health on a downward trend, the government has adopted a preventive approach to health care, allocating more than $900 million for health promotion and protection for 2025–26.

Meanwhile, the Canadian fitness industry is expected to grow by 171 per cent by 2028, driven by the increasing popularity of online and digital fitness apps, as well as a........

© Macleans