Plenty of ink has been spilled over the last nine days since Andy Burnham took office, reflecting on his drastically different approach to political communications.

Listen to this article

In Burnham, Britain finally has a politician who relishes the theatre of politics - a drastic contrast from Starmer, who appeared as enthusiastic about performing for the cameras as someone about to undergo a root canal. His pathological inability to inspire any kind of optimism among his MPs ultimately accelerated his political downfall.

Despite being PM for less than a fortnight, Burnham's TikTok and Instagram accounts have thrummed with a steady rhythm of cheery content; from collaborations with Mo Farah and the viral influencer "Bus Aunty" (famed for her viral clips celebrating London's red buses) to chatty self-filmed clips addressing homelessness and energy costs.

Meanwhile, a clip featuring him and the Chancellor John Healey blind-ranking pub snacks, released to promote his announcement of a 20% cut in pub business rates, has reached two million views........

© LBC