Sadie Sink's new Calvin Klein campaign is being lauded as a sign that fashion has 'come to its senses', and that 'slim, beautiful women' are back in fashion.

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The 24-year-old Stranger Things actress is the new face of the denim brand, appearing in jeans and a bra, and looking, by any conventional measure, extremely beautiful.

For some, this is not merely an advert for jeans, it is evidence that “sanctimonious wokery” is finally on the out, after a decade of brands subjecting consumers to a torrent of bodies which did not fit conventional beauty standards.

For these people, the body positivity movement of the 2010s can be reduced to a fleeting chapter in which brands jumped on the virtue-signalling bandwagon, pushing liberal values to make money from progressive consumers.

There’s no consideration of the possibility that in this era, consumers might have briefly lifted their brains from the vats of acid they were plugged into, and made the radical decision to celebrate difference and diversity.

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For millennia, women’s bodies have been policed by rules around what is acceptable – valued by how thin, curvy, feminine, young, or pale they were.

Those judgements are subject to cultural and social changes, shifts in preferences, and even economics - prompting some to argue that the return of extreme thinness is a recession........

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