The latest inflation figures are a timely reminder that the pressure on household budgets is far from over.

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UK inflation rose to 2.9% in the 12 months to July, up from 2.6% in June, according to the Office for National Statistics (ONS).

For shoppers, however, the headline rate only tells part of the story. Too Good To Go’s latest research shows that 20% of Brits feel less confident about being able to afford their weekly food shop than they did a year ago - highlighting how affordability continues to shape everyday decisions around food.

Inflation is the rate at which prices are changing, not a measure of whether prices are affordable. Even when inflation slows, prices do not necessarily come down; they simply rise more slowly. And after several years of significant........

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