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World Press Trends Outlook: Rising 'three-pillar' revenue model fuels industry optimism

19 0
19.01.2026

This article first appeared on WAN-IFRA and has been republished with the author's permission

The findings included in the latest World Press Trends Outlook report show that publishers have reason to feel optimistic about the future – despite the myriad challenges the industry is facing.

The report is based on insights from over 170 senior media executives across 66 countries, providing a global snapshot of the trends shaping the future of publishing.

"Certainly much of the key metrics and narratives associated with news media today – and included in our report – reflect a shrinking and challenged industry to say the least," said Dean Roper, director of insights at WAN-IFRA. "Despite that, the survey responses and insights shared by publishers for this edition do not paint a picture of an industry in retreat or retrenchment, but more so one of innovating and adapting in the face of relentless change."

The full World Press Trends Outlook 2025-2026 report is available for download exclusively for WAN-IFRA Members in our Knowledge Hub. (If you are not a member and interested in the report or joining WAN-IFRA, please contact us.)

Below are some of the report’s highlights.

Print remains a resilient revenue source, with print circulation and advertising together accounting for 43.6 per cent of our........

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