10 creative ways to interview celebrities and experts
In news, we love a standard sit-down interview. The trouble is, this dynamic isn't always helpful for getting your guests to go off-script and can be one-dimensional for the viewer.
One thing I love about YouTube is the endless inspiration from creators and media publishers who find inventive ways to feature their guests. This creativity pops up mostly in entertainment verticals — think sports, music, fashion — where interviews are woven into broader series. And the view count shows people love it when production teams get creative.
This is a non-exhaustive list of engaging interviewing formats we've spotted that you could adapt or try out in your newsroom.........
