Drinkware brand Owala is releasing a new collection of Pokemon-themed water bottles exclusively at Target on Wednesday, timing the launch to coincide with the video game franchise's 30th anniversary celebrations.

The Owala x Pokemon collection features five distinct FreeSip water bottle designs built around some of the franchise's most recognizable characters. Confirmed designs include a bright yellow, cream and blue bottle centered on Pikachu, marketed as the "Pikachu I Choose You" edition, alongside separate bottles dedicated to Charizard and Gengar, a design featuring Eevee alongside its evolved forms Sylveon and Vaporeon, and a Kanto Starter Trio bottle bringing together Bulbasaur, Charmander and Squirtle. Owala gave fans an early look at the collection through a short video posted to Instagram ahead of the official release, showcasing the designs across the lineup.

Owala's FreeSip bottles, the format used across the new Pokemon collection, are known for a two-way spout system that lets users drink either upright through an integrated straw or tilt the bottle back to use a wider opening. The stainless steel bottles also feature insulated construction, a leak-resistant push-button lid, and a carry loop that doubles as a lock when closed, features consistent with Owala's broader special-edition bottle lineup.

Target has not yet published final retail pricing for the collection, though at........

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