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Which K-Pop Act Could Benefit Most From BTS's Boycott of the 2027 Grammy Awards This Coming Award Season

20 0
08.08.2026

With BTS formally withdrawing from consideration at the 69th Grammy Awards, the inaugural Best Asian Pop Music Performance category will be handed to another act when nominees are announced in mid-November, opening the door for a group other than the genre's biggest global name to claim the award's first-ever winner status.

BTS's seven members announced their decision on July 29, saying through Korean-language Instagram statements that they hoped their music could be "heard and loved for what it is, rather than being divided by region or language." The withdrawal followed the Recording Academy's June 16 announcement of five new Grammy categories, including Best Asian Pop Music Performance, which the Academy's rulebook describes as recognizing "artistic excellence in Asian pop music performances originating from or widely recognized within Asian markets, including but not limited to K-pop, J-pop and C-pop, with meaningful use of one or more Asian languages."

A Category BTS Could Have Dominated

Given BTS's commercial dominance, industry watchers have widely noted that the group would have entered as the overwhelming favorite had it chosen to compete. The band's new album, "Arirang," released after all seven members completed South Korea's mandatory military service, debuted at No. 1 on the Billboard 200 and topped Apple Music charts in 115 countries and regions upon its March release. With BTS out of the running, that clearer path to becoming the category's first-ever winner now opens up for a smaller group of contenders.

The Leading Contenders

Industry observers have pointed to several acts as........

© International Business Times