Comedian Trevor Noah will host Google's next major hardware launch event on Aug. 12, the company confirmed this week, taking over hosting duties for the unveiling of the Pixel 11 smartphone lineup as Google continues leaning into a celebrity-driven, show-like format for its annual product reveal.

Google confirmed Noah's hosting role through a teaser video released Wednesday, revealing an extensive list of celebrity guests set to appear at the Made by Google 2026 event alongside him, including NBA star Stephen Curry, podcast host Alex Cooper, Indian cricketer Shubman Gill, Japanese actress Ayami Nakajo, DJ Peggy Gou, YouTube creator known as Jesser, college basketball star JuJu Watkins, musician PinkPantheress, track and field athlete Chari Hawkins, former soccer manager Steven Gerrard, and actor Daniel Durant.

A Continuation of Google's Celebrity Strategy

Noah's hosting role follows a similar approach Google took last year, when former "Tonight Show" host Jimmy Fallon led the Pixel 10 launch event, an evening that one tech reporter covering the event for The Verge described as feeling more like a live taping of a late-night talk show than a traditional product presentation. With Noah, a frequent host of the Grammy Awards, now taking the reins, Google appears to be continuing its shift away from conventional, engineering-focused keynote presentations toward a broader, mainstream entertainment format designed to reach audiences beyond dedicated technology enthusiasts.

Not all of the celebrities named in Google's teaser are necessarily confirmed to appear in person at the live event in New........

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